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Sasin EMBA Hub
Course materials, lecture transcripts, assignments, and research for Sasin School of Management executive programs.
Live
Course
MGMT-S-0031
Management & Business Strategy. 6 lectures: foundations, Ikigai, PESTEL, SWOT/VRIN, Blue Ocean, Seven Powers & Ethics.
Materials
Video Lecture Transcripts
Full formatted transcripts for all 6 lectures with section headers and warm-paper reading layout.
Lecture 1
Course Introduction & Strategy
Kahoot! quiz, Kodak vs. Fujifilm, BlackBerry, Hambrick Strategy Diamond.
Lecture 2
Vision, Mission & Ikigai
Strategy formulation, Ikigai framework, Barnes & Noble turnaround, values.
Lecture 3
Industry Analysis & PESTEL
External environment, Rocket Internet case, weak signals, Polak Game.
Lecture 4
SWOT, VRIN & Strategies
TSMC case, Thai Airways SWOT, Peninsula Hotel, five generic strategies.
Lecture 5
Competitive Positioning
Offensive/defensive strategy, M&A, vertical integration, Blue Ocean.
Lecture 6
Seven Powers & Ethics
Hamilton Helmer's 7 Powers, business ethics, ethical dilemmas, course wrap-up.