Statistical foundations for managerial decision-making β regression analysis, hypothesis testing, predictive modeling, and data-driven management.
Models the relationship between a dependent variable and one independent variable. Estimates how changes in the predictor affect the outcome. Foundation for business forecasting, trend analysis, and understanding cause-effect relationships.
Extends linear regression to include two or more independent variables. Enables managers to isolate the impact of individual factors while controlling for others. Essential for multivariate business analysis and predictive modeling.
A formal statistical procedure to evaluate claims about population parameters using sample data. Involves null and alternative hypotheses, significance levels, p-values, and Type I/II errors. Core framework for evidence-based management decisions.
A range of values that likely contains the true population parameter with a specified level of confidence (e.g., 95%). Provides managers with an estimate of uncertainty around sample statistics, crucial for risk-aware decision-making.
The mathematical foundation for quantifying uncertainty. Covers probability rules, conditional probability, Bayes theorem, and probability distributions (binomial, normal, Poisson). Underpins risk assessment and decision analysis in management.
States that the sampling distribution of the sample mean approaches a normal distribution as sample size increases, regardless of the population distribution. Justifies the use of normal-based inference in business analytics.
A family of distributions used when population standard deviation is unknown and sample sizes are small. Heavier tails than the normal distribution. Critical for small-sample hypothesis testing and confidence interval construction in business research.
A statistical technique for comparing means across three or more groups. Tests whether observed differences are statistically significant. Used in market segmentation, A/B testing, and comparing business unit performance.
Curated YouTube lectures and explainers to prepare before class. Click any card to watch.